Alucobond Architectural makes new investment in WA
 by Daphne Ho
Alucobond Architectural has recently announced a significant investment in Western Australia, with the appointment of Darren Jackson as WA Commercial Sales Manager.
In the new position, Jackson will manage and co-ordinate WA's complete sales efforts, liaising with architects, designers, fabricators and builders to increase the penetration of Alucobond Aluminium Composite Material (ACM) in the local market.
"I look forward to building on what we have already achieved in Western Australia," said Jackson.
"Alucobond Architectural offers so many flexible and exciting design opportunities for architects, so my challenge is to show those within the local architectural and associated markets just how much they can achieve with our products."
Alucobond Architectural, CEO, Bruce Rayment believes Jackson's appointment highlights the company's commitment to achieving continued growth in Western Australia. "Darren's appointment is part of the ongoing growth and development of our organisation", said Rayment.
 "Where we are today in terms of our organisation and being able to make the appointment of Darren would not have been possible if we had not have changed our business software in 2006. When we changed we considered many systems, but we made the right choice and chose Greentree. It was not only the right choice for where we are today, but is the right choice for where we want the business to go in the years ahead."
Greentree effectively rolled into one integrated system multiple disparate systems, databases and spreadsheets which, coupled with business growth were responsible for the increasing complexity of the business. Integration has effectively eliminated manual processes, reduced huge amounts of data entry time and significantly improved information flows. This has added even greater impetus to the workflow gains associated with the active desktop customisation.
"The ability to customise an active desktop and basically, allow users to control their own workflows was a real stand-out for me - this had the effect of changing and improving the way information flows right around the business," he says.
Bruce concedes that they're only scratching the surface of the power of Greentree but the scope for further development as the resource becomes available is something he's looking forward to unleashing.
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