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Recent News
December 2007
Global brand management company SellAgence gains a world of efficiency with Greentree
October 2007
Positive Result for Greentree in UK Lab Test
Beyond the Basics - NZ Business Magazine
July 2007
Gigantic innovation leap in store for Greentree
Greentree readies for growth spurt
Greentree's super-integration clinches buy decision ahead of SAP, Navision & Pronto
June 2007
Kiwifruit heavyweight Seeka does some smart IT picking
May 2007
Think small, Verde urges
Greentree - listening to your needs
April 2007
SellAgence opts for local solution over tier-one Oracle
GT3, it's not a car...
December 2007
Global brand management company SellAgence gains a world of efficiency with Greentree
iStart Magazine
December 2007
 The Auckland-based FMCG brand services business found switching to Greentree reduced cost of ownership and improved its responsiveness to customers’ needs...
“Greentree was a good fit for our business with most of the functionality there from day one, so we’re looking to drop a zero off the cost of ownership.”
 Global brand marketing management company SellAgence partners with client companies to design and apply the service elements required to maximise their category and brand growth in the New Zealand operating environment.
SellAgence has more than 95 full-time and part-time employees to service the New Zealand market and provides market management services for global brands, such as Procter & Gamble, Ferrero and Kodak, managing around $250 million in retail sales for clients.
It had been running a tier-one ERP system but needed to trim IT costs without reducing functionality.
Mark Emirali, SellAgence’s IT systems manager, explains that with a staff of only around 100 “we needed an implementation partner that exactly understood our business. Greentree partner Verde worked really closely with us and ensured there was no disruption to our business.”
Read full article (1.2Mb PDF)
October 2007
Positive Result for Greentree in UK Lab Test
Report by David Carter - accountingweb.co.uk
October 2007
Greentree is experiencing significant growth in the UK market. This is strongly supported by a review and lab test of Greentree's Financial Suite that has garnered much praise from the UK reviewer...
"Clearly, Greentree is a product of the first rank."
 The overall standard of the software is very high, but certain features call for particular praise. Examples are: the use of coding hierarchies (“trees”) for reporting; different screen layouts for entering different types of transaction line; the ability to post to several companies within the one transaction; and the GL Enquiry screen being effectively a window onto the entire GL database.
Greentree offers a full range of modules in addition to the accounting ledgers covered in this review. The developer’s representative showed me the CRM module which looked extremely good, suggesting that a similar standard prevails across the rest of the range.
Greentree is little known in this country [the UK]. However, it should be stressed that it has an established track record as a premier supplier in Australia/NZ.
And as I have argued elsewhere, with the private equity industry now targeting software companies, buying from a long-established and well-known UK vendor is no longer quite the safe option it used to be.
UK reseller Prerogative says it is promoting Greentree to more experienced and therefore more discriminating customers. This makes sense.
"If you are the sort of user who is looking to work with a small supplier of top quality business software, then Greentree can be strongly recommended."
David Carter
Read full report (125kb PDF)
Beyond the Basics
NZ Business Magazine article by Vikki Bland
October 2007
Vikki Bland reports on the major developments in accounting software over the past 12 months and how you can tell when it's time to upgrade.
The way forward
 Peter Dickinson, CEO of Greentree, says overly-simplified software systems don't cut it today either - solutions needs to be easy to use, but not feature-light. He says Greentree is to release a full EDI (electronic data interchange) product to enable small businesses to easily connect and do business electronically with bigger buyers; and while electronic commerce has traditionally been the domain of large enterprises, it is smaller businesses that have the most to gain.
"There's a need to provide sophistication without complexity. A lot of small businesses actually do some clever things and they need clever systems to support that. 'Dumbed-down' or really lightweight products usually mean lots of functional gaps and that forces the small business to set-up costly manual processes around the core system."
Peter Dickinson - CEO of Greentree
Read full article (2Mb PDF)
July 2007
Gigantic innovation leap in store for Greentree
Scoop -
Press Release:
Foundation for Research Science & Technology
30 July 2007
 Financial and business management software company Greentree is developing unique technology that will provide automatic testing for new programmes so it can pump out software upgrades on a daily basis.
The technology would also smooth the way to ensure compatibility of add-ons and upgrades for customised and standard software packages.
The advanced capability means Greentree is set to take greater market share internationally with its business software which incorporates financial, distribution, supply chain management, point of sale, manufacturing, project costing, customer relationship management (CRM), services and asset management, HR, payroll and eCommerce options.
Read full release (42kb PDF)
Greentree readies for growth spurt
The Dominion Post article by Tom Pullar-Strecker
30 July 2007
New Zealand's answer to SAP, Auckland-based enterprise resource planning software vendor Greentree, will invest $1.1 million on improving its software to help meet its ambitious goal of growing its customer base from 800 to 10,000-plus customers.
 The company, which employs 42 staff, has received a $350,000 grant from the Foundation of Research, Science and Technology to develop a sophisticated testing tool.
Greentree chief executive Peter Dickinson says the tool will improve the reliability and compatibility of updates and enhancements to its software, making it safer to push these out more regularly.
"We already have very automated systems for deploying updates and we release them every night and that has the fantastic benefit that customers get new features quickly. The downside is if you 'break anything'.
"What we are looking to do with this grant is to put in incredibly clever testing tools so we can put out the most bulletproof software quickly."
Read full article (45kb PDF)
Greentree's super-integration clinches buy decision ahead of SAP, Navision & Pronto
July 2007
 Estimating, calculating and quoting labour costs are core business activities for Armflame a gas and pipe Installation Company in Queensland Australia. With over 30 field staff covered by multiple pay and award agreements the calculation of labour is complicated. This being the case it’s not surprising that John Todd, Armflame CFO required any new software system to automatically calculate and charge back payroll costs to the job without having to re-key data. What was surprising for John was that only a handful of software vendors had actually figured this out.
 Having experienced several software and systems implementations over the years, John knew exactly what he was looking for from a software supplier. The key attributes were the ability of the supplier to quickly grasp requirements and explain in plain-vanilla English exactly how the offering would meet those requirements. John and his team of eight ERP evaluators invited product demonstrations from Greentree, SAP and Pronto but the stand-out performer on a number of key factors was Greentree. Navision was looked at but eliminated as it did not have an integrated payroll system....
“Greentree will give us the ability to add value to our business, control our job cost and improve the way we do business over the long term, but also with some quick short term gains.”
Read full story...
June 2007
Kiwifruit heavyweight Seeka does some smart IT picking
iStart magazine article
June 2007
The business responsible for more than a quarter of this country's kiwifruit production turned to Greentree when it needed to improve some vital business systems...
Seeka supplied about 28% of New Zealand's total kiwifruit production last year, most of which was exported to Japan and Europe.
 A recent technology revamp within Seeka was driven by the need to reduce costs across the business, particularly administrative cost, by rationlizing the number of manual processes.
Read full article...
(180kb PDF)
May 2007
Think small, Verde urges
NZ Reseller News article
May 2007
 Greentree partner Verde has reached its 100th customer milestone and the company is fining a strong customer base with mid-size firms who want business software systems that are locally developed, according to a Verde director.
Consumer good importer and marketer SellAgence recently adopted Greentree software amid a search late last year for a system with lower maintenance costs, says Verde's John Fothergill...
Read full article (1Mb PDF)
Read customer story
Greentree - listening to your needs
May 2007
 This year's Business Software Guide, released by the Institute of Chartered Accountants in Australia, features comprehensive coverage of Greentree and their Australian Greentree Business Partners.
View full advertising coverage here (2Mb PDF)
April 2007
SellAgence opts for local solution over tier-one Oracle
Greentree selected as replacement for E-Business Suite
Computerworld article by Ulrika Hedquist
30 April 2007
 SellAgence, a provider of market management services for manufacturers, has ditched its existing Oracle E-Business Suite software and replaced it with a solution from local business management software vendor Greentree.
SellAgence provides market management services for global brands, such as Procter & Gamble, Ferrero and Kodak, managing around $250 million in retail sales for clients.
 SellAgence’s new Greentree business software is a full suite, backed by a financial base, and incorporating inventory and a business intelligence system. It was implemented two months ago at a fraction of the cost of the existing system, says Mark Emirali, IT systems manager of SellAgence. The implementation “wasn’t that difficult”, he says, and the new system is simple enough for people to quickly learn how to use, he says. “The learning curve wasn’t huge,” he says.
A number of different drivers led to the decision to replace Oracle with Greentree, says Emirali. Firstly, the Oracle solution was too large for SellAgence, which employs 100 staff, he says...
Read full article (103 kb PDF)
Read customer story
 GT3, it's not a car...
The Channel article
April 2007
After four years of development business software specialist Greentree has unveiled its latest version - GT3.
 Greentree Marketing Manager Paul French says that GT3 is much more than just a version release. "It's not just a static release, as Greentree are pushing ahead with continuous product developments. GT3 creates a platform for business process management and mobile applications, both of which will be progressively rolled out, " he says.
French says Greentree works closely with its customers and partners and continuously canvases customer wish lists.
Read full article (121 kb PDF)
March 2007
'Unleash your Business' with GT3
March 2007
Announcing the launch of GT3 – the latest version of the Greentree business- building solution.
Given Greentree’s innovative constant improvement and continuous software release approach, as opposed to the typical industry annual release, you may be asking why create a fanfare around just 1 release, why GT3?
We are celebrating all of the wonderful functionality that has been added to the Greentree product over the last couple of years, some of the examples of this include the new Manufacturing suite (see article on the addition of Quality Control), Approval and Alerts, Web Services Connectivity and the new HR suite. A huge driver in this continuous improvement is our customers' needs and inputs combined with our own innovations.
What better way to celebrate this GT3 achievement than with a great new product look plus many areas of improved visibility of information. Check out Graphs, Data Explorer and Business Intelligence and the many new capabilities in GT3.
And now “back to the future”. The release of GT3 is definitely not a static point and there will be no waiting for the industry typical “next year until the next release”. Greentree is pushing ahead with its continuous product improvements and other major initiatives and GT3 creates the platform for Business Process Management and Mobile Applications – both of which will be progressively rolled out during 2007.
The 'New' Look
Wow, Greentree GT3 introduces a fresh new look that begins when users startup Greentree, through the login screen, background and then on to all the forms and menus. We have designed this new look to be easy on the eye and yet provide a colourful working environment for you to use. But wait, there's more, the impact doesn’t just stop with the look and feel, users will now find colourful graphs on the each of the masterfiles that present visually compelling information specific to that item.
This serves to indicate how Greentree reveals the value beyond just what you see on the surface.
We have also introduced a number of exciting new capabilities in GT3 that will make using Greentree and finding information even easier. For example you will now find a new option on the file menu called "Menu Search". Have you ever been daunted by trying to find a particular menu option? Well now we have made that easier. With ‘Menu Search’ type in the first few letters of the menu option and press enter, and all menu options that contain those letters will be displayed and you can select and action the one you want.
As can be seen from this screen, we have undertaken a complete facelift of Greentree forms. From a new soft graduated colour background for each form and tab, through to colourful and larger set of Icons on the menu bar. And to enhance consistency, all masterfile forms now come standard with transaction launch buttons on the side bar (excludes Fixed Assets which will follow shortly).
Each form will also include a Related Tab to enable visibility and drill through to ALL related activities, from all suites for that item. Also, an Analysis Tab is now available on many of the forms to show 'contextual Intelligence/trends' related to that instance. Note that this can be turned off per user.
A key objective was to incorporate some of the direction of ‘Vista’ while still providing an uncluttered yet functional user experience. We think that difficult dynamic balance has been achieved and we hope you feel the same.
Read more here...
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