Exciting new success stories

An essential element of Greentree communication with the market is our Customer stories. It’s widely acknowledged that these references build image, recognition, awareness and assurance.

Do contact us if you consider one of your Greentree customers willing to commit to a success story; they're a great way of increasing your marketing exposure through our newsletters, press releases and general marketing material. The stories might outline how the implementation went, what modules the customer bought and why, what difference Greentree has made to the business and what they hope to get from the solution in the future. For even more added value the stories can act as testimonials, serving to raise confidence during the decision making process for future customers.

We would like to thank all partners that have gone through the process of helping us create these success stories. Here's some recent customer profiles; you may ask "what do these stories have in common?" Well, in this batch we have every industry from Education through Ferry Companies to Road Resurfacers represented. So the answer is, whilst they are all using Greentree to manage some shared business anxieties…otherwise they probably have very little in common. This serves to illustrate the depth and breadth of Greentree at work. Far from being ‘one size fits all’ this is a solution that clearly just works!

Road surfacing company covers more ground using
Greentree Job Costing
The lack of a coherent job costing process in an existing system had necessitated several experts in laying asphalt and other specialised road coatings at Roadways to seek deliverance from a new Business Management Suite. Salvation came in the form of Greentree’s fully integrated modular solution. Read more

Greentree helping transport company smarten-up connectivity between office and trucks via GPS
The Holy Grail for any transport based business has got to be the pursuit of the truly paperless despatch talking to GPS connected trucks. Greentree has helped rescue this transport company from the paper war in the office and enabled management to focus attention on process improvement, profitability and connecting the office to its trucks.Read more

Greentree integration helps navigate ship builder to calmer waters
This large, fast, record-holding catamaran builder delivers its public and military passengers to their destinations in the comfort and warmth of their sleek, modern vessels every trip without fuss or incident. The same could not be said about the multiple disparate systems which were struggling to support the business in near ‘perfect
storm’ conditions. Read more

Greentree - smartest kid on the school accounting block
Finding the closed period accounting system you’re currently using a nightmare? You’re not alone. Old-school accounting was relatively simple before bulk funding gave NZ school Boards of Trustees a crash course in small business accounting. Read more

Greentree boosts Western Australian Society
Founded in 1938, Rocky Bay provides Clinical, Employment, Work Alternatives and Accommodation Services for over 1,000 children and adults with disabilities. As a large and long-established non-profit organisation, Rocky Bay has a responsibility to provide its stakeholders, the State and Federal governments and numerous fundraising groups, with accurate and timely information. Read more

Endeavour and GlobalTech join forces

Another exciting development has occurred with GlobalTech and Endeavour announcing that they have merged their operations effective from 1 October. This merger brings together a very recent partner, who has had quick success with Greentree, with our longest standing and largest NZ partner. They will operate under the Endeavour branding and the business will overall be managed by the 3 working Directors of Chris Miller, Tim Ryley and Peter Hooker, supported by a strong management team. It will have extensive coverage of NZ, with Auckland and Christchurch being the main bases, and satellite operations in Hamilton, Nelson and Invercargill and the growing Endeavour Melbourne operation with Anna Rizio. Most importantly it has a great team of talented people.

Read Endeavour's own Press Release
Read Reseller News Article
Read Computer World Article

Trade show activity

In the last three months Greentree Partners have continued to exhibit at various Trade Shows, showcasing all the wonderful functionality Greentree has to offer. Enabling attended the South Mach show in Christchurch which specifically targets the manufacturing sector. Endeavour Solutions have also been very busy exhibiting at the Small Business Expo's as well as the CEO Symposium in Auckland. Since exhibiting at the Small Business Expo in Auckland, Endeavour have closed 2 deals directly as a result of the show.

Consal, a tradeshow dedicated to business software for the SME market, will be running a one off show in Melbourne on 12th October which will be attended by Star Accounting Solutions and Endeavour Solutions. It’s really great to see Partners looking to promote the product and further enhancing the brand at these exhibitions.

Synateq CPA Australia Young
Accountant of the Year

Greentree Partner Synateq have initiated an exciting joint venture with CPA Australia, to present the Synateq CPA Australia Young Accountant of the Year 2007. First prize is valued at more than $20,000, comprising of a cash prize of $5000, a laptop computer donated by Synateq, plus - the winner's employer will receive a license for QlikView Business Intelligence software valued at $5000 and a $10,000 gift voucher for Greentree Business Software.

Allyson Warrington, Tasmanian Director of CPA Australia, said the awards highlight the vital role young people play in the accounting and finance profession. "Too often we hear about our young people leaving the state for employment opportunities," she said. "These awards provide the opportunity to recognise those who stay and make a positive contribution to local industry."

Ms Warrington encouraged individuals and their employers to nominate themselves or someone they believed had excelled in their professional role, adding, "as long as they are under 35, nominees can come from either the public or private sector, large or small business."

These industry alliances have proved very successful for all parties in the past. Congratulations to Synateq for driving this initiative forward into the present.

Nominations close on the 12 October, and regional and overall state winners will be announced at a gala dinner to be held in Hobart on 31 October. More info here

Green dog diaries

The little green dog has been quite the jet setter of late, with confirmed sightings in Japan, Africa, England and Australia to name but a few. He's been snapped getting whisked away in limos, meeting masai tribesmen, networking with gargoyles and enjoying beautiful sunsets at the end of a hard day's work. We admire his commitment to carrying the Greentree brand to the global market, and with a travel itinerary like this, it certainly is a dog's life!

Admiring the sunset at Cable Beach, Broome

Campaigning

Anybody who doesn’t want a fat pipeline please leave the room!

It’s more than just sales down the line…it’s sustainability, getting the name out there, dominating the local market and growth. There’s lots more highly differentiated ammunition available now than ever before.

We have a new campaign mantra ‘Unleash you business’ to accent our powerful ‘very, very’ messaging and have been working on a one to one basis with several partners on DM letters of introduction and personalised partner profiles. You should all be in possession of a partner marketing toolkit cd and this should help you in RFP, demo/presentation and integrated campaigning scenario’s. 

There’s no silver bullet, but to create the right impact and achieve memorability in the market several factors have proved essential:

• Accurate targeting (ie list qualified and target profiled)
• Customer voice messaging (call to action messaging, associating customer pain points)
• A question and (solution) answer methodology (ie not just telemarketing but a balanced broader mix of action tools)
• Consistently campaigning (ie regular execution and responsive follow-up activity).

So, let’s fire the great weaponry…and all get those pipelines firing! Contact us here for campaign input

Aussie iStart

An online marketing channel that has proven success for Greentree in NZ is about to launch in Aussie. iStart is a customer case study pavilion and much more. iStart host an impressive raft of Greentree customer stories on both the ERP and CRM portals, these are frequently used by CFOs and other decision makers to underpin and inform their decision and confidence in a ERP/CRM buying decision. iStart’s philosophy is ‘impartiality’ which infers good credibility to the reader.

Further value is had from iStart by virtue of other potential customer channels. iStart distribute a fortnightly e-newsletter to 13000 mailboxes in NZ, 20000 in Australia and a quarterly magazine. Both of these feature news and customer reference stories.

POT Profile

We are proud to bring you a thumbnail character sketch of another VIP behind the Greentree product. This member of the extraordinary POT (Product Ownership Team) is a relative newcomer – Kefu.

Kefu graduated from University of Auckland with a Bachelor Degree of Computer Science and Statistics. He is currently undertaking a Master of Philosophy (MPhil) degree at Auckland University of Technology, in the area of software project estimation. When he's found the answer, we'll let everyone know! Before joining Greentree, Kefu had been working in a manufacturing system integration company for three years. He specialises in OO software modelling, design, development, testing and statistical modelling.

Kefu is the latest addition to the Greentree development crew and he is currently working on the Universal Deployment project. When not at work, Kefu enjoys spending time with his family, swimming and helping his wife cultivate her interest in oil painting.

Greentree on the Go!!!

The development team has been hard at it on a number of major projects and these are progressing well. So well in fact that Steve Sims was able to take a week off and tour the beauty of the South Island of NZ and avoid the buildup to the Rugby World Cup, getting back just in time to watch the Wallabies win the Final! (Note: Intro. written by Steve and it does not reflect the opinions of Greentree International)

eXchange.EDI

Greentree’s new EDI product is progressing quickly with a working prototype in place and a deliverable product expected by year end (that’s calendar 2007). eXchange.EDI leverages all the work we put into establish Webservices enablement within the eXchange module and will allow dynamic mapping of Greentree documents to document structures of users’ trading partners. We will ship a number of templates to make this easy but the flexibility provided will provide consultants the opportunity to help customers hook their systems into the needs of unlimited trading partners.  Business 2 Business commerce just gets easier. Read more

Business Process Manager

Greentree’s Process Manager is an innovative BPM function that enables organisations to define and manage processes and thereby implement company policies, as they apply to business tasks. Process Manager allows companies to define processes including people, data, rules and events for a transparent approach to business practice. Processes can include automatically generated letters using Word or embed spreadsheets into the heart of a process. Emails can also be generated as part of a process as can SMS messages.BPM is currently in Beta release Read more

Greentree Mobile

Our large "mobile" project is in full swing with the key mobile communication architecture locked down, following some good collaboration with the team at Jade. This is the critical piece as getting the framework right means we will be able to rollout lots of robust mobile functionality quickly. Read more

Consolidations

Multi-company consolidations have been released! 
This first stage is suited to companies consolidating entities trading in the same currency so, as you would expect, we have moved rapidly on to stage two which will allows consolidations across companies with different currencies.  This entails building a translations module and this is
planned for release in January 2008.

Automated email filing

More and more business communications are being carried out via email.  Email is now one of the most vital communication streams for any organisation reflecting the trend towards the paperless office. As the reliance on email has increased, so too the need to ensure the maintenance, archiving and access to these critical e-records electronically. Nowhere is this function more essential than in customer communication. Greentree Inbound Email is an enhanced CRM tool for email management that allows users to attach email messages to specific Greentree records, automatically from within Outlook. Read more

Greentree prodigal
son returns

Most of you know Murray McCartney as he has had a huge influence on Greentree and CBA for over 20 years. Until last year, and Murray deciding he needed a break, he was in charge of Greentree’s Distribution suite and other key components. So after a stint helping Verde with customisations Murray has decided that is too much like hard work and is coming back to Greentree for a break!

Seriously, we are rapt to have Murray back and he is going to be making sure we keep the existing main product enhancements rolling while others focus on the big projects. We would have to shoot Murray before we could ever let him work for a competitor and we thank Verde for rejuvenating him!

In what is good news for Greentree and our partners, Jade is growing with its own acquisition strategy. With their first acquisition they have wholly acquired Methodware, a leading operational risk management software company.
Methodware is a profitable software development company generating significant revenue from the sale of software and services in New Zealand, Australia, the United Kingdom, and the United States; where Jade has a strong presence. They are also established in South America, South Africa, Asia and Europe; where Jade has yet to establish itself, but where there is huge potential.

Jade’s Managing Director Dr Rod Carr said, “There is a good fit between the two companies on a number of levels with the potential for both businesses to prosper and grow. There are a number of similarities between the two companies; Methodware was founded in New Zealand but has established a significant presence globally and has most of their growth opportunities in foreign markets.”  Read more

That's all for this issue of 'taking the lead', hope you all enjoyed the reading, we'll be back with more exciting Greentree developments and stories later in 2007.

The Greentree Communications Team

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