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Greentree readies for growth spurt

New Zealand's answer to SAP, Auckland-based enterprise resource planning software vendor Greentree, will invest $1.1 million on improving its software to help meet its ambitious goal of growing its customer base from 800 to 10,000-plus customers.

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"We already have very automated systems for deploying updates and we release them every night and that has the fantastic benefit that customers get new features quickly."

Peter Dickinson
CEO
Greentree International

The company, which employs 42 staff, has received a $350,000 grant from the Foundation of Research, Science and Technology to develop a sophisticated testing tool. Greentree chief executive Peter Dickinson says the tool will improve the reliability and compatibility of updates and enhancements to its software, making it safer to push these out more regularly.

"We already have very automated systems for deploying updates and we release them every night and that has the fantastic benefit that customers get new features quickly. The downside is if you 'break anything'. "What we are looking to do with this grant is to put in incredibly clever testing tools so we can put out the most bulletproof software quickly."

With revenues of about $10 million in the year to March, Greentree is a minuscule player in the global ERP market, which analyst Gartner estimated was worth US$17.5 billion (NZ$22.5 billion) last year. "I liken it to the food market of the software world," says Mr Dickinson. "Everyone has got to eat some of this stuff." Despite its size, Greentree does not specialise in any individual industry vertical, and instead aims to provide full capability across the market.

Article by Tom Pullar-Strecker - The Dominion Post

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