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Beyond the Basics
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"There's a need to provide sophistication without complexity. A lot of small businesses actually do some clever things and they need clever systems to support that."
Peter Dickinson
CEO
Greentree International
The way forward
Peter Dickinson, CEO of Greentree, says overly-simplified software systems don't cut it today either - solutions needs to be easy to use, but not feature-light. He says Greentree is to release a full EDI (electronic data interchange) product to enable small businesses to easily connect and do business electronically with bigger buyers; and while electronic commerce has traditionally been the domain of large enterprises, it is smaller businesses that have the most to gain.
"There's a need to provide sophistication without complexity. A lot of small businesses actually do some clever things and they need clever systems to support that. 'Dumbed-down' or really lightweight products usually mean lots of functional gaps and that forces the small business to set-up costly manual processes around the core system."
Article by Vikki Bland - NZ Business MagazineDownload the PDF above to read the full article.
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