Roadways gains ground with Greentree

These modules provide not a bypass, but a seamlessly integrated solution, supplying Roadways with all the right answers to questions. Roadways is now able exploit the level ground and focus its expertise on the core business of road surfacing.

Roadways has been manufacturing asphalt and applying bituminous road surfacing to Tasmanian roads since 1969 and recently acquired Tasmania’s largest road marking company, Zaganite Specialised Coatings Pty Ltd. Phil Sidney, CEO at Roadways, says that they really needed an integrated system with a substantial job costing capability that would effectively replace the numerous Excel spreadsheets the business had been running on for many years. Since a core business activity was job costing, Phil says they were very impressed with the fact that a customer quote can be easily converted into a job from within Greentree’s CRM module.

CRM enables quotes to easily convert into a job – no re-keying of data

This means you can create a complete audit trail of a quote from initiation to completion with flags to follow-up at various times during the process. Previously, quotes were created in a spreadsheet, so there was no system prompt at various milestones, and if a quote was accepted, the data needed to be re-keyed into the old system. If a quote wasn’t accepted, no one really knew why. Phil says that being able to track customer transactions from CRM is “immensely helpful”.

Greentree’s modular solution a real stand-out

The seamless integration between Greentree’s modules means that re-keying quote data is a task of the past, since there is only one single entry of data required, which can be ‘viewed’ from anywhere within the system. It also means that you only need to purchase the modules you need, and whilst Phil concedes Roadways isn’t using Greentree to anywhere near its potential, he says they’re “improving and realising its immense capability every day”.

Flexible reporting efficiently tracks and reports machine usage

Roadways is Tasmania’s only licensed operator of the Sharpe’s Multipaver® asphalt paving system and has many other specialised machines used for various roading projects. The tracking of hours of usage and scheduling of maintenance of each machine is crucial, since machine failure can cost thousands, if not tens of thousands of dollars in downtime, and Phil says Greentree’s reporting has been super-important. “Greentree’s reporting capability now fully informs management and this translates into better decision-making when it comes to quoting and estimating future jobs – previously, we weren’t getting the full picture about costs or machine hours.”

Previously, machine usage was tracked manually in a spreadsheet, but this is now automatically tracked via several of Greentree’s integrated modules. Most important is the tracking and reporting of labour and materials against a customer’s job, which was a process predisposed to error and omission of hidden and forgotten costs. Now, every cost associated with a job is entered into the system once and updated in all relevant reporting systems, which means all costs are accurately reflected in the actual job cost. Roadways is thus able to fully optimise the use and application of materials used to surface roads and apply line markings.

Taking the ‘long road’ to the future

The local Greentree business partner implemented and customised Greentree to meet Roadways’ specific needs and Phil says “they were very supportive”. As far as he’s concerned, Greentree has met the company’s need for a Business Management System with a strong job costing capability, and his view is that Greentree is a progressive company that Roadways will grow with well into the future.